Christine Eichorn, Designer & Illustrator
Christine Mackenzie Design

Kids, names, ages
Tashi, age 13

Brief biz description
Design services focused currently on the footwear industry; including graphic design, materials, color and footwear design.

Target audience
Currently, the footwear industry

Job held before you started this biz
Graphic Illustrator at Nike

Initial Start-Up Costs
Initial client provided the computer, and I purchased a scanner, software and various other office supplies.  It was minimal at the time, but needs continual upgrades.

Initial Funding Source(s)

Self

First “woohoo!” business moment
Realizing that I wrote down a goal, or “wish: of having a design business several years earlier; and seeing it come to pass over time.

Biggest Mistake-Turned-Teaching-Moment
Taking things too personally; it’s best to keep personal relationships, and emotions out of the business.

How you feel about competition in your industry
This industry is very competitive; and at times it can be overwhelming, and frustrating; but then I try to focus on the positive, and have faith; and it doesn’t hurt to have a plan B, which is something I am working on.

Greatest source of clients for your biz
Word of mouth has been my best source; which I hope indicates my reliability. I did not use business cards for several years.

Your inspiration
My daughter!  She is the reason I decided not to stay a full time employee. We have had some great quality time together, due to the flexibility of my schedule.

#1 piece of business advice everyone should follow
Someone once quoted to me; “Don’t bite the hand that feeds you!”  This quote helps me step back and gain some perspective, when the going gets rough.

#1 sanity-saving tip for work/life balance
Know when you need a break, such as a massage or a good work out, and treat yourself to that time off.

To view Christine’s work, click here for her portfolio.

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